Course curriculum

  • 1
    Beat the Algorithm
    • Creating content that reaches people
  • 2
    Welcome to the course!
    • Why choose this course?
  • 3
    What is a social media feed algorithm and how do they work?
    • What are they?
    • How do they work?
    • Summary
    • Test your learning
    • Further reading
  • 4
    Tips to beat the algorithm
    • Story and Visual
    • Is your content story-led and visually compelling?
    • Post Format
    • Are you mixing up your post formats across your content schedule?
    • Timing of post publication
    • Post at the optimal time for your audience
    • Hashtags
    • Make hashtags work for you!
    • Engagement
    • The power of engagement
  • 5
    Wrap up...
    • Nice one!
    • Test your knowledge